You may be good at complaining about items that aren't quite right. If not, then you almost certainly know someone who is. But in most cases, it's not persuasion that gets redress – it's having the law on your side.
Once you've established your legal position, putting your complaint in writing is essential, and you can quickly create a professional letter using our free Consumer Complaint Letter Builder.
How to Begin Your Complaint
If you have a problem, the place to begin is always where you purchased the item. It doesn't matter which retailer sold it to you, legally the goods they sell must fit the description they give you, be of acceptable quality, fit for the purpose for which they're intended, come with reasonable installation or assembly instructions, and they must match any samples you're shown beforehand. These are your rights as a shopper, and they're guaranteed by the Sale of Goods Act 1979. If what you've bought doesn't comply with the law, the retailer must do one of three things:
- Replace the item
- Repair it
- Give you a refund
However, that doesn't give you carte blanche to return things. If you're taking something back simply because you don't like it or it doesn't suit you, the retailer's under no obligation to do anything.

Consumer Complaint Letter Builder
Generate a professional complaint letter ready to send. Takes 2 minutes.
Try our Consumer Complaint Letter Builder free, here on this site →Exclusion Notices
Some retailers post notices in their shops in an attempt to stop people returning merchandise – you'll almost certainly have seen signs like 'No responsibility will be accepted for goods once they have left the store'. These are called exclusion notices, and the intent is to make you believe the retailer has no liability for the merchandise.
But can they apply this under the law? With one exception, the answer is no. They only apply if the notice is part of the contract of sale. Once you sign a contract, then you're bound by it. Even then, if the retailer misrepresents the item, your rights apply.
Your situation may be slightly different. ask a question below ↓ and our editorial team will reply with our advice.
Further Action
In most cases, a complaint to the retailer, if they're in breach of the Act, will bring a quick resolution. But there will be instances when that doesn't happen. What can you do then? Many retailers belong to trade associations, and they might be able to help, or check industry codes of practice that might apply to the retailer.
Your local Trading Standards officer is another alternative. Trading Standards officers are there to help consumers, and they'll go after the retailers they believe to have persistently traded unfairly. You can also try the local authority; it has a number of powers, through Trading Standards and Environmental Health Officers, to crack down on bad traders.
If that doesn't work, try arbitration. Failing that, your last resort is to take the retailer to court. This would probably be small claims court, certainly if the value of the item is less than £5,000. However, first you should write a 'letter before action' to the retailer, setting out the settlement terms you'll accept. If that brings no response, then start your action.
For more information on your consumer rights, read our articles Shopping Online: Knowing Your Rights and Your Rights When Buying Goods Abroad.
Kind Regards Catalina Ticanet
My sofa arrived 11 days ago, I arm chair missing, no reason given and still no arrangements for it to be delivered. Contacted DFS several time via e-mail and telephone. Waiting time on the phone over 30 mins. Feel sorry for the staff having to deal with the phone calls as they don’t appear to have any answers, been waiting for a call from the complaints department for 5 days. Still no response and no further forward to find out where the chair is? I have paid in full for this suit and expected a better service. Will not be using DFS again.
I am desperate to have my money back, but I am not sure where i stand, as i have bought it a year and a half ago.
Could i please have your advice?
Is that my responsibility? I will have to pay a significant sum I guess for this which I feel is not fair and just trying to discourage a complaint.
Any advice appreciated. Kind regards
We had someone out from the insurance company but the say this part of the chair isn't covered
Is there anybody else to go to please?
I bought a new kitchen tap and had it installed by my own plumber. Within a few weeks it started leaking and my plumber advised that it was the inside of the tap that was faulty. The shop replaced the inside (but stated that they were only replacing it free as a gesture of good will as it must have been dirt that caused it to fail) and my plumber fitted it. Now several months later, but still under a year since I purchased the tap originally, it is leaking again. What comeback on the tap do I have. Can I expect the shop to replace the tap and can I expect them to fit it for me as my own plumber will charge me again. On reading the reviews of the particular tap there seems to be an issue with it leaking.
Any advice welcome.
Ask Consumer Rights Expert a question
Ask our editorial team a question and we will reply with our advice. Tell us as much about your situation as you can: the more detail you give, the more useful our answer can be.
You do not need to use your real name. Please do not include your full address, phone number, email address, or the names of other people. We may edit or remove identifying details for privacy and legal reasons.
Comments are moderated before publication.